Our Story

Grover Auvil plants his first apple trees on the Wenatchee Slopes above Orondo, WA — choosing a microclimate that would prove extraordinary for fruit growing.

The Auvil family expands orchard acreage and begins experimenting with new varieties, establishing deep roots in the regional fruit industry.

Grover Auvil becomes one of the first Northwest growers to trial Fuji apples — a risky bet that would pay off enormously as Fuji became the most-eaten apple in the world.

The Gee Whiz™ brand is created to denote only the finest, hand-selected fruit from the orchard — a mark of premium quality that retailers and consumers come to trust implicitly.

As demand for premium eating apples surges, the family adds Honeycrisp and Pink Lady to their portfolio — both thriving in the Wenatchee microclimate.

Auvil Fruit Co formalises its commitment to land stewardship — reducing chemical inputs, optimising water use from the Columbia River, and investing in soil health programs.

Now in its fourth generation of family ownership, Auvil Fruit Co continues growing premium apples and cherries recognised by retailers and chefs across the Pacific Northwest and beyond.